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MUHAMMAD ADNIN BAKIR BIN ABU BAKAR
Director
Entrepreneur Development Division

  • Moto

    Leap Beyond Limits.

     

    Mission

    Create and develop 20,000 smallholder entreprenuers by 2020

     

    Vision

    Become a leading agency for the progress of the smallholders.

     

    Objective

     Elevate the income of entrepreneurs by at least RM2,500.00 per month per household through economic activities in year 2020.

    • Focus on B40 and AIR smallholders according to group segments.
    • Explore high value and chosen market driven for high returns to smallholders.
    • Strengthen coordination between agencies for strategic collaboration./li>
    • Optimize the use of land and resources for smallholders maximum income.
    • Create production zones based on expertise, raw materials and markets.
    • Give focus to the young generation, graduates and mainstay entrepreneurs.
    • Give focus and encourage processing activities, added value and halal industry.
    • Emphasize on the marketing of entrepreneur products in an economical and continuous manner.
  • Marketing Management Unit

    • Manage the marketing on Business to Business (B2B) and Business to Customer (B2C) basis online and offline.
    • Manage the promotional activities, advertising, publishing printing media and electronic media as well as organizing/participating in carnivals/exhibition/expos locally and internationally.
    • Manage the strategic networking activities with third parties (ministries/ agencies/companies) to enhance the product/service marketing networks and business matching programs for potential entrepreneurs.
    • Manage the performance evaluation of the entrepreneurs marketing and sales result program.
    • Manage the entrepreneurship programs/projects organized by the Ministry.

    Policy & Monitoring Unit

    • Manage the preparation of the policy, blueprint and the new initiative for RISDA entrepreneurship program.
    • Manage the related system for Entrepreneurship Program.
    • Manage, analyze, synthesize the data for entrepreneurship program reports and statistics.
    • Manage, analyze and synthesize the impact studies data for entrepreneurship programs.
    • Manage the Strategic Networking between the government/private sectors/ NGO especially the RISDA Entrepreneur Club.
    • Monitor the performance of the Entrepreneurship Program.

    Development & Entity Management Unit

    • Manage the Recruitment Program involving promotions, seminar, evaluation and selection of entrepreneurs.
    • Manage the forensic activities, advisory services and guidance to entrepreneurs based on income analysis from data sources
    • Manage the structured comprehensive training plans for entrepreneurs.
    • Manage the Funding Program according to the current RISDA policy and regulations.
    • Manage the business company evaluation and recognition.
    • Perform financial flow forecast analysis services / financial reports of entrepreneurs for every RISDA Entrepreneurship Program.
    • Manage the entrepreneur company’s registration by the Suruhanjaya Syarikat Malaysia (SSM).
    • Manage the performance evaluation and impact studies for the entity Development and Management programs.

    Production & Service Management Unit

    • Implement and monitor a Standard Operating Procedure (SOP) for the production and services plan.
    • Manage and monitor the Additional Economy Program (AET) and Business Economy Program (AEP).
    • Manage the quality control in aspects of certification and accreditation for products and entrepreneurs.
    • Manage the setting of product packaging and labelling standards to meet the market driven requirements.
    • Manage the strengthening of the product brand in the market.
    • Manage the R&D, innovation and design of product for continuous improvement of the product quality, production efficiency, and cost optimization.
    • Manage performance evaluation and impact studies for Incentive Scheme programs.

    Administration & Financial Unit

    • Manage the general administrative functions of the office like letters and delivery, records and files, customers complaints, staff welfare, security and cleanliness of the office.
    • Manage the functions of Human Resource; staffing, leave, medical appointment, HRMIS, punch card, performance report, SKT, courses, training, confirmation of position and discipline.
    • Manage the finance functions; preparation of financial allocations, manage payments, asset management, operating expenses and procurement.
    • Manage the office meeting.
    • Responsible as the focal point of Division to coordinate information with other division or centers of responsibility.
  •  Director

     Administrative and Financial Unit

     Marketing Management Unit

     Policy and Monitoring Unit

     Entity Development and Management Unit

     Production and Service Management Unit