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Leap Beyond Limits.

Create and develop 20,000 smallholder entreprenuers by 2020

Become a leading agency for the progress of the smallholders.

• Focus on B40 and AIR smallholders according to group segments.
• Explore high value and chosen market driven for high returns to smallholders.
• Strengthen coordination between agencies for strategic collaboration./li>
• Optimize the use of land and resources for smallholders maximum income.
• Create production zones based on expertise, raw materials and markets.
• Give focus to the young generation, graduates and mainstay entrepreneurs.
• Give focus and encourage processing activities, added value and halal industry.
• Emphasize on the marketing of entrepreneur products in an economical and continuous manner.

• Manage the marketing on Business to Business (B2B) and Business to Customer (B2C) basis online and offline.
• Manage the promotional activities, advertising, publishing printing media and electronic media as well as organizing/participating in carnivals/exhibition/expos locally and internationally.
• Manage the strategic networking activities with third parties (ministries/ agencies/companies) to enhance the product/service marketing networks and business matching programs for potential entrepreneurs.
• Manage the performance evaluation of the entrepreneurs marketing and sales result program.
• Manage the entrepreneurship programs/projects organized by the Ministry.

• Manage the preparation of the policy, blueprint and the new initiative for RISDA entrepreneurship program.
• Manage the related system for Entrepreneurship Program.
• Manage, analyze, synthesize the data for entrepreneurship program reports and statistics.
• Manage, analyze and synthesize the impact studies data for entrepreneurship programs.
• Manage the Strategic Networking between the government/private sectors/ NGO especially the RISDA Entrepreneur Club.
• Monitor the performance of the Entrepreneurship Program.

• Manage the Recruitment Program involving promotions, seminar, evaluation and selection of entrepreneurs.
• Manage the forensic activities, advisory services and guidance to entrepreneurs based on income analysis from data sources
• Manage the structured comprehensive training plans for entrepreneurs.
• Manage the Funding Program according to the current RISDA policy and regulations.
• Manage the business company evaluation and recognition.
• Perform financial flow forecast analysis services / financial reports of entrepreneurs for every RISDA Entrepreneurship Program.
• Manage the entrepreneur company’s registration by the Suruhanjaya Syarikat Malaysia (SSM).
• Manage the performance evaluation and impact studies for the entity Development and Management programs.

• Implement and monitor a Standard Operating Procedure (SOP) for the production and services plan.
• Manage and monitor the Additional Economy Program (AET) and Business Economy Program (AEP).
• Manage the quality control in aspects of certification and accreditation for products and entrepreneurs.
• Manage the setting of product packaging and labelling standards to meet the market driven requirements.
• Manage the strengthening of the product brand in the market.
• Manage the R&D, innovation and design of product for continuous improvement of the product quality, production efficiency, and cost optimization.
• Manage performance evaluation and impact studies for Incentive Scheme programs.

• Manage the general administrative functions of the office like letters and delivery, records and files, customers complaints, staff welfare, security and cleanliness of the office.
• Manage the functions of Human Resource; staffing, leave, medical appointment, HRMIS, punch card, performance report, SKT, courses, training, confirmation of position and discipline.
• Manage the finance functions; preparation of financial allocations, manage payments, asset management, operating expenses and procurement.
• Manage the office meeting.
• Responsible as the focal point of Division to coordinate information with other division or centers of responsibility.

 Director

 Administrative and Financial Unit

 Marketing Management Unit

 Policy and Monitoring Unit

 Entity Development and Management Unit

 Production and Service Management Unit